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5 Essential Marketing Tools Every Author Website Needs
A working website can have a lot of moving parts. Especially if you’re an author who wants to use their website as a marketing platform. So in this blog post, I talk about five tools every author website needs to spice up reader engagement. (Note: If you’re new to the world of website building and management, you might want to brush up on some basic terminology first.) Email marketing Email marketing is an excellent way to build and grow a reader community. Not only does it play to your strengths …
Website Terminology Every Author Needs to Know
Deciding to get a website for the first time means a flurry of decision making. …
Why Do Women Feel Like Imposters?
Imposter Syndrome and I are very well acquainted. In fact, you could say we have …
How to Make Your Author Website Stand Out
There are many different ways to fulfil your author website’s primary directive—sell books and help …
From the archive
What Learning the Guitar Taught Me About Web Design
What does learning to play the guitar have to do with making websites? Quite a bit, as it turns out: they both produce beautiful music. Or at least they should.
How to Create an Effective Author Website
Now that you’ve decided you need a website, the first question is: what should it have? Of course, in some ways it will be just like any other website. But what are the essentials for an effective author website? More importantly, what will make it uniquely yours, and speak to …
Ask These 5 Key Questions to Build Your Author Website
If you ask a web designer if people should build their own website, the answer is always going to be: best leave the job to the experts. But what if you are not in a position to hire a web designer? Perhaps there’s a cash crunch, or there just isn’t …
8 Reasons WordPress is the Best Platform for Your Author Website
Before the internet became such an important part of our everyday life, all an author needed to do was sit down in front of her typewriter, hammer out tens of thousands of words, and hand the manuscript over to the publisher. The publisher would edit, proofread and print the manuscript, …
How to Best Use Your Website’s Footer
A few days ago, I was scouring the web for an email marketing tool. I’d already zeroed in on a few options. Now my goal was to quickly check the price of each and pick the one best suited to my pocket. On most sites, I found the pricing page …
This is What a Mobile-Friendly Website Will Do for Authors
Imagine navigating a website on your phone. First, the page takes ages to load. Then, the display runs out of the screen. You have to endlessly scroll sideways in both directions to read the text. Or there’s a pop-up and you can’t figure out how to shut it. Frustrating, isn’t …